This ad was composed of many elements, such as a bracelet shot on the left, a shot on the right which originally had the necklace with other smaller pieces. When the Bilagaanas people saw the shot with the smaller pieces, they wanted to replace them with larger, bolder items. It was easier and cheaper to take out the smaller pieces in Photoshop, then precisely place the new pieces in the photo, again using Photoshop
When that was done, Shelle designed this very colorful and graphic logo that just works perfect. It is going to be featured at their trade show in the WESA show, denver in January. I think the logo will be featured as a huge banner for their booth.
Then the elements were composed in many configurations for the Bilagaanas people to pick and approve.
They love it and so do we.